Showing posts with label Mobile App Development. Show all posts
Showing posts with label Mobile App Development. Show all posts

Friday, 30 June 2017

Hold On Users, You Don’t Need To Delete The App

Users don’t stay if you don’t give them the reason to stay. It’s general if you are watching TV and following any TV show, but it shows the similar set of things every day, you will stop watching it, right? Well, the similar thing happens with your mobile app as well. Users will throw your app right away from their phone if it falls back in interesting them or entailing them with something that they don’t already have. Yes, I know there is no such thing as innovation left now, everything single thing has an app, but you better know that this is the era where on the one side there is innovation and on the other side, you better watch for it, it’s death.

I know, being indulged in mobile application development company and being in trend always and keeping the pace with the upcoming techs is a challenging job with roadblocks in the way. With all these efforts, if users still end up deleting your app, yes it is heartbreaking. Well, all sympathies don’t go your way as you are the one digging your own grave. Let me remind you, intrusive ads, annoying push notifications, bad user experience and lack of updates. If this is the road map you have followed, no wonder why users delete your app. How can you let loose these essentials when you are striving hard for users and the number of download figures with a lack of innovation and competition right on your head. The recent study depicted that only 10 to 20% of mobile apps stay on the user's device, the rest of them are deleted permanently just after a single use. So, if you want to grab a seat in these 10 to 20% of the mobile apps, here’s a list of what you need to do.

1) User experience

You must have heard this plethora of times, but I am talking about the first time. The first impression is the last impression, ever heard of this? Of course, yes, I guess. Well, when the user navigates the app for the very first time, it should leave a positive impact on the user. They should not be stressed as to where to go, how to go, what to do. Make them aware of your app and its functioning and not to forget to tell them they are always free to submit their grievances. You should always be on your toe to redress it.

2) Easy onboard

Coming up with a smooth onboard process is something that can engage the users or at least don’t compel them to delete the app. What mobile app development India has done has made the account creation and logins quite easy. Sign up steps and multiple registration options are also reduced to avoid the confusion on the part of the user. Entailing the users with tons and tons of information leads them to delete your app.

3) Excessive notifications

You are in the middle of driving, waiting for the updates of your business meeting and you see your mobile screen blink hoping it to be your meeting update but what it is? A mere notification about an app. Well, when this happens on a roll, it can leave the user very irritated and force them to delete the app permanently.

4) Frequent updates

Availing the users with something new to explore in regular time intervals keep the user on the toes. There is always a flair of excitement and your app is in the talks, which of course save it from being deleted permanently. And yes, not to forget to keep your user always informed about the change you bring.

Read More: What are the impacts of mobile apps on customers?

5) Enchant

Users are always in a hunt of attractive deals that can benefit them. If they find some really enticing discount offers or bonus, they will not delete your app that’s for sure, but they will also spread the positive word as well. Keep a track of your users and see if some of them have not visited your mobile app for a while, then try to engage them by providing some special offers.

6) Work on the feedback

Feedback option is not just for the looks, your user and their suggestions are valuable and your user should be in the know of the same. Hence, work on the suggestions and make changes in your mobile app likely to keep your audience engaged and not delete your app.

Thursday, 15 September 2016

5 Factors to look over to make your mobile app Super-Perform

87% of C-Level executives say they have a formal mobile strategy but it seems that more than 75% of the mobile apps that are uploaded everyday fails to gain the momentum and ultimately fumbles somewhere. I am talking because mobile applications have dominated the way online commerce world works. Not only the commerce world but the other sectors are affected strongly because of this. There is only one thing you can do about it- Take Action. Yes, if you don’t do anything now, then there is a 90% chance of your business going down.

Let’s talk of the other side. The business which had mobile applications developed as their startup-need or a catalyst, also failed to maintain the acceleration. Why? In this article, we will talk about the other side- the factors that are responsible for downgrading the mobile apps and eventually the business.  Everyone has a smart phone and wants to perform every action using their phone.

Let us get into the details of these factors:

Incompatible to Cross platforms

You refer your friend to download the mobile application you loved but the only problem is that he has iPhone and when he installs it, he  doesn’t feels the same about the app. That is not good. Why would this happen? It’s because the application is not made compatible for all platforms. You can’t just make the mobile app for android or iOS, at least looking at the cut throat scenario today. You will directly cut down the half of the ocean since today’s e-ocean is made of both largely. Thus, if you consider this element in mind and use it as shield, there is no way your mobile app will downperform.

Lengthy Beginning Process

The sign up, sign in or log in should be simple and easy. It says ‘Not Lengthy’. Some applications ask for birth date, birth place, etc. Is that necessary? People don’t have time for such silly things. The developers just need to keep in mind that this is definitely not going to work. For instance, if there is only 4-6 empty box to sign up, anyone will be willing to do it rather than making it 2 page bundle full of questions.

Read More: Utilize Android Apps to Turn Your Business into a Runaway Success

Intuitive Design

First impression is the best impression. You enter into a new house, be it of friends or guest, and you judge it from the first inside look when you step your feet. It’s all about the design when the users have entered your house. It’s upto you that you want them to be their house or home. Design, to be precise, Intuitive design, that means how the user will like to have your home to be in, plays a very important part in super boosting the leverage of your business.

Marketing Strategy

Your application is multi platform, excellent designed and has the simplest sign up process but the promotion is not up to the mark. You know that the movie to be released will be worth watching once but what if you don’t know at first place that the movie is releasing. Well, that is the part where you can’t blame anything but the marketing strategy.

Security Breach

When there is a risk of your personal data to leak, would you even consider it for any bargain? Then, it’s clear that it would be the same with the mobile applications. No user would like a security breaching. Thus, this is also one of the vital and significant factors which if used positively then be it any season of the year, your mobile application would roll over the audience totally.

Now, you ought to be aware about these factors if you want to dominate the app development market and be the pioneer of the app development company.

Thursday, 14 April 2016

What are the impacts of mobile apps on customers?

The hurly burly burst of the mobile application market is popularly known as ‘mobile app revolution’. If you recall the massive box of software, with 100 pages of manual that would cost $1000, has become days of past. Now it only takes a minute to download and start using the application instantaneously. But, with the pace this is going, entrepreneurs agree that the recent changes occurring in the mobile app revolution is just the beginning.

There was a time when online shopping was considered a threat and unreliable because it was unable to make its headway to entrust the audience. Apps are vigorously creating a new global market economy. According to Gartner, minimum 17.7 billion apps will be downloaded this year. It is accelerating because people now can afford to buy mobile than computers. We all are likely using a smart-phone in both a personal and professional capacity. There has been a paradigm shift in the mobile application development as this arena is shaping to be ‘Mobile World’.

A-Z applicability of mobile applications:
Smart phones have made the tasks easier and simpler. Experts encourage small scale business to design mobile application. Here are the set of things or applicability of mobile applications.
  • Booking a movie, air or train ticket
  • Enjoy home deliveries from any restaurant
  • Ecommerce shopping
  • Learn tutorials of any subject
  • Get health tips, Read books and Play games
  • Buy clothes of any brands online
  • Set reminders and alarms
  • Watch live telecast of any important events
  • Get the latest news updates across the country and the world
  • Communicate via social medias
  • Make free calls to other states and nations
  • Listen to the most recent music
  • Send and receive mails
  • Easy surfing and downloading of specific subjects
  • Finding a doctor or lawyer
  • Search for nearby party places or places to visit.

Which mobile apps sell and which doesn’t?

It has so just become simple that today, for every occasions, an app is available; some are utilitarian while others can be off-the-wall. Some are brainstormed and absolutely practical, while few are absurd and unethical. Others are informative i.e.tells you weather in a distant city; some are meaningless i.e.throw angry birds at green pigs. But, one thing is certain that the apps which sold and earned billion dollars were not at all intuited to collect so much fame. It all depends on the end users, eventually.

Impacts of the revolution and its reasons:

It can’t be exaggerated if it is said that the mobile applications in Android, iPhone, Blackberry and Windows have easily surpassed the desktop applications, overall. According to a recent survey, 8 out of 10 online-shoppers use mobile applications for convenience, and easy experience.
  • Apps being highly scalable, it solves many complex problem for the uses nowadays.
  • Sharing or marketing or promotion has become really easy.
  • Many apps are acting as virtual wallet so there is no need to keep cash in your pocket; that’s an added advantage for the customers.
  • Before the inception of the mobile apps, smart-phones were a solitary source for entertainment but the scenario has changed totally as it is now used for different purposes.
  • With safety and security becoming a huge concern for the mobile apps, it is likely that the new apps will lay stress on these aspects and create a more secure and reliable app ecosystem.
  • Only smooth, useful, engaging, and user-friendly mobile apps will survive in the compelling mobile app market.
  • Cross-channel promotion boost sales and improve ROI.
  • The good thing about this industry is that any smart geek can jump into it and earn dollars. There’s no any legit barrier to its entry.
  • Apps that are loaded with information on inventory, product features and provides value to the customers, surely gets applauded in the market sooner or later.

Connection: Customers and apps

The enterprise is truly understanding the mindset of the customers & accordingly, they try to entice customers to engage, convert, and shop. Mobile Application is an intermediate path to attach the end users and the organization. It is a kind of breakthrough in the tech-world that the bridges the gap in the market. It is dependent on, and solely subjected to the customers satisfaction. This connection is the shortest way for the mobile app developers to be lucrative.

Mobile Application has a bright forward-looking days ahead, and sure enough to change the present ‘Mobile app revolution’. Do you have any strategies to be the part of this revolution?

Thursday, 17 October 2013

Why Your Business Should Have A Mobile App?

Business Mobile App
Any business’s growth depends upon how well you serve your customers? The new beginning of serving the customer as a result of technological advancement is through mobile applications. They prove to be valuable business tools and a sign of status symbol in the market. Smart phones are almost present everywhere in the market. Economist also has surveyed that mobile app development for most of the businesses have proven to be successful enough.

Need To Develop Mobile App
Important data provided by the Google reveals that many of the small scale businesses are also being largely searched on mobile through maps and location tools. By next year, mobile apps developers promise to develop apps for more than 50% of local command businesses. Shopping cart or manufacturing deals are done primarily through this app. Relationship building process gets quicker and secure layouts for your developed business can be known in the market. Recently surveyed by eMarketers, people spend daily five times more time with their Smartphone than newspapers & magazines.

Is Improvement In Business Possible?
As such creating a buzz around of your business having mobile app may not just grow your business but seek a hike in your reputation as well. Recently, a food franchise jumped into this mobile app development and created an app that lets consumer design meals using ingredients made by them on their phone. This is customer loyalty at its peak. If your mobile apps developers can find such innovations that optimize your business, developing mobile app could be boon to you.

High-End Chargeable App
If you are looking to target the high profile customers for your app, make it chargeable. For e.g. medical application that provides two way competencies between the doctors and patients can be charged accordingly. Due to this feature, unauthorized public may not make a move to download the app. Also publicity and marketing of your business can be done through this app feature. Mobile app developers also provide the facility to upgrade your app as per your future growth of business. On a concluding note, a mobile app becomes inevitable in this 3G world of Smartphone and Tablets.